Creative Direction
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Skraken
A university concept project inventing Skraken, a mythic ancestral-salt wellness product with its own origin story. /// Uniandes ///
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Kairos
design-research concept turning a table clock into a Bluetooth-connected bracelet that signals travel time through colour and light rather than a countdown. /// University coursework ///
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Eaten Crowns
A material experiment turning cooking ingredients — cookies, meringue, caramel, food ink — into wearable headpieces, staged and directed as a photoshoot. /// Self-initiated ///
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El Insolente
A university newspaper’s identity and layout system, built for legibility, that grew into an ongoing editorial role across multiple editions. /// El Insolente ///
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Mario Hernández
A branding-strategy exercise developing a retail concept and spatial identity for Mario Hernández, turning existing brand icons into a full travel-themed store experience. /// Mario Hernández (design-school exercise) ///
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Ether
Editorial abstract (excerpt): An enterable installation treating air, earth, water, and fire as the four conditions of life, built as an argument for finding beauty beyond appearance. /// Uniandes ///