Llano Eléctricos
An electrical supply company
[ 2020 • Editorial Design, Brand Strategy • Colombia ]
Client •
Llano Eléctricos
Role •
Editorial Designer
Location •
Bogotá D.C., Colombia
Sector •
Engineering & Technical Services
Duration •
2 weeks
A brochure built to get a generational supplier in the room with bigger clients than it had pitched before.
Context
Llano Eléctricos is a generational supplier of electrical and lighting equipment for high-volume construction — established relationships, but no printed material built for pitching new, larger clients.
Approach
The existing logo was rebuilt as clean vector artwork from an old, degraded version, and the brochure itself was designed as an editorial product — closer to a magazine than a flyer — giving a supplier’s catalogue the same production values as the construction companies it was trying to reach.
Outcome
The brochure gave Llano Eléctricos a printed piece built specifically to compete for bigger accounts, not just list what they already sold.
Pages from the Llano Eléctricos brochure, 2020.