Pubblica_Lab Ets

An independent cultural institution.

[ 2024–Present • Institution Building & Creative Direction • Italy ]

Client •

Pubblica_Lab ETS

Role •

Co-founder

Location •

Abruzzo, Italy

Sector •

Culture · Non-profit · Community Development

Duration •

2024-Present

Team •

Founding team · Ongoing collaborators · Volunteers


Conceived as a long-term cultural infrastructure, Pubblica_Lab combines artistic production, community participation and institutional development within a shared creative ecosystem.

Pubblica_Lab ETS promotional material featuring an "Agente Culturale" tag, inviting people to identify themselves with the label, 2024.
Promotional material for Pubblica_Lab ETS — visitors could claim the “Agente Culturale” (Cultural Agent) tag as their own, 2024.

Context

Pubblica_Lab was founded to decentralise access to contemporary art by creating an independent cultural infrastructure where artistic production, education and community participation could coexist beyond traditional institutional models.

Approach

The platform was developed through an integrated system combining institutional identity, spatial design, communication, operational structures and long-term strategic planning. Rather than functioning solely as a venue, it was conceived as an evolving ecosystem supporting exhibitions, festivals, residencies, workshops and collaborative initiatives.

Outcome

Pubblica_Lab has established the organisational and cultural foundations for an expanding programme of exhibitions, festivals, educational initiatives and international collaborations, positioning itself as an emerging cultural actor within the Abruzzo region.

Banners from events hosted at Pubblica_Lab ETS, 2024.

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