A university student newspaper.
[ 2012 • Editorial Design, Brand Strategy • Colombia ]
Client •
El Insolente (student publication)
Role •
Editor-in-Chief
Location •
Bogotá D.C., Colombia
Sector •
Education · Creative Industries
Duration •
2012, across four editions
Team •
Student publication team
A student newspaper that hired a designer and ended up handing him the editor’s chair.
Context
The team behind El Insolente came looking for someone to solve a single problem: a newspaper layout their readers could actually get through. What started as a design brief became a longer editorial relationship, run across three or four further editions, one released at the end of each semester.
Approach
The logo and its variations came first, followed by a layout built only after research into typography for easy reading — legibility as the actual design problem, not decoration. Somewhere in that process the role expanded past design: pushing each edition through to print meant taking on editorial responsibility as editor-in-chief, not just delivering files.
Outcome
El Insolente kept publishing across multiple semesters on a layout system built to be read, not just looked at — design work that started as a single commission turned into a recurring editorial role.
insolent
/ˈɪns(ə)l(ə)nt/
adjective
- showing a rude and arrogant lack of respect.”she hated the insolent tone of his voice”
[ Definition from Oxford Languages ]
—
In times of hyper education, we found a way to express our disagreement about this and that.
Pages from the 2012 edition of El Insolente.
Pages from the 2014 edition of El Insolente.