Context

The brief followed a design-school method: take an existing product — in this case, a table clock — and dissect it down to what it’s actually for, then rebuild that function in an entirely different form.

Approach

The team’s answer moved the clock’s real job — telling you how you’re doing against time — onto a bracelet with Bluetooth connectivity, pulling live traffic data from a paired phone app that already knew the wearer’s usual route and arrival time. Rather than display a countdown, the object signals through colour and light: green to relax, yellow to start moving, red to hurry — transmitted through fibre glass built into the piece itself.

Outcome

What resulted was a working concept for ambient, glanceable time-awareness — evidence of a research process that started with a static object and ended with a wearable that reads context (traffic, routine, location) rather than just the clock face.