A natural essential-oils brand.
[ 2020 • Brand Strategy, Graphic Design • Colombia ]
Client •
Palma Blanca
Role •
Brand Strategist
Location •
Barranquilla, Colombia
Sector •
Psychology & Wellbeing
Duration •
6 weeks
A brand built around a personified archetype — the plant itself, given a voice and a personality.
Context
Palma Blanca needed an identity for its line of essential oils and natural products — one that could carry the plant’s own symbolism (longevity, renewal, the connection between earth and sky) rather than defaulting to generic wellness visuals.
Approach
The identity was built from two written narratives: one personifying the brand as a free-spirited coastal woman, and one rooted in the palm tree’s own symbolic history — a plant associated with endurance and regeneration. The logo and brand manual translate that dual narrative — human and botanical — into a single visual system.
Outcome
The result gives Palma Blanca a conceptual foundation written before it was designed, the same approach used on Daniela Pérez Vigoya — every visual choice traceable back to a specific idea about who and what the brand is.
Pages from the Palma Blanca brand manual, 2020.