McManu Espinosa
[ creative ]
Creative Project Lead working across brand operations, editorial production, and cultural programming — three disciplines that, in practice, turn out to be the same job: building the systems that let a creative idea actually run.
My approach starts with understanding what a client or team actually needs, then building the tool that solves it — often using AI alongside everyday software like Google Sheets, Forms, and Apps Script, deliberately avoiding paid platforms or added subscriptions. The same instinct shows up whether I’m running a cultural festival or automating a small business’s order tracking: find the constraint, build around it, keep the cost down.
I’ve directed multi-program cultural initiatives from concept through execution, secured competitive public grants, negotiated sponsor and media partnerships, and produced festivals and campaigns under real logistical and financial limits. In parallel, I design the operational infrastructure behind that work — automated tracking systems, dashboards, workflow logic — so output doesn’t depend on constant manual effort to hold together.
The three résumés below present that same body of work through three different lenses — digital operations, brand and editorial production, and cultural program leadership — because the roles I’m suited for genuinely span all three, and any single one would undersell the others.
Toolkit: Brand and event operations · Editorial and print production · Digital workflow automation (Google Sheets, Forms, Apps Script, AI-assisted tooling) · Cross-functional leadership and training · UX-informed website and platform development
—EDUCATION—
10/2021 – 03/2024
DARMSTADT HOCHSCHULE
Master of Art in Expanded Media
Focused on new technologies, user experience, immersive experience, and storytelling
[ Dieburg, Germany ]
12/2023
UNIVERSITY OF AMSTERDAM
Introduction to Communication Science
[ Online ]
10/2022 – 12/2022
DEUTSCH AKADEMIE
German Language
[ Leipzig, Germany ]
06/2019 – 12/2019
CENTRO LINGUISTICO ITALIANO DANTE ALIGHIERI
Italian Language
[ Roma, Italy ]
2011/01 – 06/2017
UNIVERSIDAD DE LOS ANDES
Bachelor of Design and a Minor in Art
Emphasis on design thinking, human-centred design, and communication
[ Bogota D.C., Colombia ]
06/2016
UNIVERSITY OF LONDON & SOAS UNIVERSITY OF LONDON
Understanding Research Methods
[ Online ]
01/2008 – 12/2010
ACADEMIA VERDE OLIVA
Kitchen Technician
[ Bogota D.C., Colombia ]
10/2006 – 05/2007
CENTER FOR EDUCATION AND TRAINING
English Language
[ Mississauga, Canada ]
Three résumés, one person.
I don’t sit neatly inside one job title — I’ve run cultural programs, built brand systems, and automated the operations behind both, often in the same week. Flattening that into a single generic CV would undersell all three, so I didn’t. I wrote one for each way I actually work.
Pick whichever matches what you’re looking for. The other two are just a different part of the same story.
Let’s begin a conversation.
Whether you’re interested in collecting a work, commissioning a project, collaborating, or simply having a conversation, I’d be happy to hear from you.
If our paths happen to cross, coffee is on me.
• Whether you’ve been here for five minutes or five months, thank you for spending some time with my work.
