Laundry Service

Expressing one’s personality through a card stack

Laundry Service is a sarcastic self-portrait disguised as a design object. Composed of seven printed cards on craft paper and cardboard, the project reimagines standard laundry symbols—those cold, mechanical signs hidden in clothing tags—as icons of personality, behavior, and emotional dirt.

By humorously reassigning new meanings to these domestic symbols, the work critiques both personal and social messiness. This is not a clean, polished branding exercise, but a sharp and absurdist reflection on how I perceived the world at the time: frustrated by superficiality, annoyed by laziness, and impatient with the performative ignorance people often carry around like unwashed clothes.

The illustrations are deliberately naïve—digitally drawn like casual doodles from someone who “doesn’t really know how to draw.” This choice was intentional: to strip away the authority of clean design and allow absurdity and imperfection to speak. Among the stack are also printed underwear illustrations, metaphors for revealing one’s “dirty laundry,” turning the private inside out, exposing vulnerability with humor.

What emerged is not just an object but a tool of critical self-expression. Somewhere between zine, design artifact, and personal tarot, Laundry Service was meant to be touched, flipped through, laughed at—or perhaps offended by. And it worked. Some found it sharply funny; others were disturbed by seeing a reflection of themselves in its sarcasm.

Ultimately, this piece reflects how I used design not just as a tool of communication, but as a weapon of personal myth-making. It is a small yet direct attempt to materialize my worldview through symbols, structure, and satire.

[ Illustration • Mixed Media ]