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Snacks of the Future
Fears of Today
Fears are primitive and instinctive, coded into DNA to alert us to danger. They serve as a basic survival mechanism and are part of evolution. These natural fears develop to protect the individual's integrity. Thus, people take precautions in certain situations based on evolutionary instincts, past experiences, and culturally inherited knowledge. In summary, fear is a preservation mechanism that has helped humanity evolve and endure.
However, just as humanity has evolved, so too have fears. They have become human inventions, transforming into trends and fashions that people use as accessories or clothing. Yet, instead of displaying them, people hide them to avoid appearing weak in the endless evolutionary race. In this sense, like any artifact, fear has a variety of nuances to which people subscribe and consume, making them part of themselves. These borrowed fears stain their essence and subject them to ideas that truly do not belong to them, becoming their drug, their vice, their religion, and philosophy. In this way, each person internalizes these learned fears, allowing them to inhabit their being.
The evolution of fears has permeated different levels of life and reached various spheres, becoming a modern secret motto and, at the same time, the greatest obstacle for the individual. Contemporary fears, manufactured by humans, have had a catastrophic and profound impact on how individuals perceive themselves, relate to each other, and set goals and expectations. These fears are not exclusive to any social group; rather, they are shared, visceral, and transcend gender, occupation, educational level, age, religion, nationality, and status quo.
These contemporary fears change, mutate, evolve, are nuanced, and persist, infecting the bearer and altering their essence and perception. In this way, irrationality conquers the human mind, being, and essence. These fears are synthetic, unfounded, artificial, implanted, sown, conceived, and influenced. Brought to individuals by capitalism, globalization, and technology, they are presented as facts but are true traps. They are practical fears, collective fears, ready to be selected, acquired, and ingested.
inception
Fears, deeply rooted in the evolutionary history of humanity, function as primordial safeguards against danger. They manifest as a fundamental survival mechanism, essential for human endurance. However, humanity's evolution has paralleled the evolution of its fears, transforming them from innate instincts to socially constructed anxieties. These contemporary fears, intricately woven into the fabric of modern life, transcend social boundaries, impacting individuals across various demographics.
It is imperative to realize individual existence through what is feared: to conquer what one wants, one must understand the fears that hold them back. Fear, then, helps to find inner courage. "Choose your fears and digest them."
This installation takes the form of a candy store, symbolizing the commercialization and commodification of fear. Different groups, such as parents, artists, young people, adults, leaders, immigrants, men, women, queers, and bosses, are represented through different "flavor" options. Each candy package contains six translucent capsules, each encapsulating a specific fear, visible from the outside of the packaging. These capsules are vacuum-packed, simulating astronaut food or post-war survival rations, highlighting their synthetic nature and lack of genuine essence or flavor.
The industrial presentation of these fears emphasizes their artificial creation and the extensive processes they undergo, much like mass-produced goods. Through this installation, the artist invites viewers to reflect on how these fears are hardened, consumed, and internalized, ultimately shaping individual and collective identities. The project challenges participants to recognize and confront the fears that hold them back, advocating for deeper understanding as a path to finding inner courage.
This installation serves as an exploration of the intricate relationship between fear, society, and self-identity, offering a lens through which to examine the contemporary human condition.